【Mike Horner Archives】

Elon Musk is Mike Horner Archivesonce again making a useless change, and Twitter will no longer be known by its alias, "The Bird App."

Musk announced that the app would change its brand's iconic logo to an 'X' in a series of tweets fashioned with his classic cryptic-but-still-lame vibe, including one tweet that just showed off a shiny X. Eventually, he tweeted that "soon we shall bid adieu to the twitter brand and, gradually, all the birds." He followed that up with his vision for the X.

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This isn't a huge surprise, as Musk has made sillier and more damaging changes to Twitter and he is obsessed with the letter X. He changed the name of Twitter's parent company to X Corp. He started launched an AI startup called xAI. He said buying Twitter would be part of his team to build "X, the everything app." There is a Tesla Model X car, and he famously named one of his children X AE A-XII.

But it is kind of a wild thing to do. The bird is one of the most recognizable parts of the app. The word "tweet" doesn't make sense without the bird; the egg profile photos are bizarre without it; the bird is integral to the name Twitter itself. It's arguably one of the biggest marketing decisions he's made since buying the platform for $44 billion last year — according to Fidelity, Twitter is now worth one-third what Musk paid.

While most Twitter users don't appear angry at the decision, many have reacted with a variety of "WTF is this?" and "Why?" responses.

• Twitter scraps press email's auto-reply poop emoji
• Twitter implements DM limit for unverified users
• No, Threads didn't rate limit like Twitter. Here's what Meta did.
• 'Dear David's trailer breathes life into Twitter's most terrifying thread
• This is how you lose the Threads-Twitter war

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The change could go into effect as soon as Monday, but, as with all of Musk's seemingly random decisions, don't hold your breath.

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