"Northumberland Zoo hits different,expo sex and eroticism cdmx" a white-haired employee of the establishment says in a resigned tone over TikTok. He then proceeds to make a "Gen Z hand heart" — created using your middle and index fingers — with his fellow white-haired colleague. The video garnered nearly 8 million views and over 1 million likes on the app and is part of a trend where Gen Z employees write the script for their company's social marketing videos.
SEE ALSO: 'Beetlejuice lips' TikTok trend celebrates the natural creases of your lipsIn these videos, the script is full of internet expressions like "it's giving," "very demure," "brat summer," etc., and the people reciting the script are noticeably older. It implies Gen Z idiocy and Gen X / Boomer gullibility.
It's the latest iteration of businesses using their Gen Z employees — and their internet savvy — for attention and engagement online. Previously, "Gen Z interns" edited their employer's videos in quirky, unprofessional ways. There was also a period of "guess who is Gen Z" TikToks made in the workplace. The latest spin on the trend relies on "Gen Z vocabulary" or online slang, which, more often than not, is misidentified African American Vernacular English.
Milking invented generational difference is tired, and a TikTok trend explicitly created for marketing is never much fun. They fill our feeds with even more advertisements masquerading as culture.
However, some videos in the current wave of the Gen Z intern trend maintain a bit of charm due to the types of businesses it attracts. In one, a woman walks around Fyfield Manor, an 880-year-old bed and breakfast, saying things like, "See the garden? It's giving relaxation." The video received over 11.4 million views and 2.2 million likes. In another, actors decked out in Regency-era dress greet "besties" and show viewers around the Jane Austen Centre to the tune of over 125,000 views and 22,000 likes.
When these videos lack the dichotomy between historical England and internet slang, they tend to fall flat — with the exception of zoos. Zoos have some of the most pleasing and innately viral social media presences on the internet.
Topics TikTok
(Editor: {typename type="name"/})
The Kindle Scribe just dropped to its lowest price ever, but is it worth it?
Xiaohongshu shuts down another of its e
Chinese EV maker Zeekr hires former Huawei executive as head of marketing · TechNode
DC vs. MI 2024 livestream: Watch IPL for free
Random Apple ID password resets are plaguing the internet
Reddit is down: Why you're getting a 502 bad gateway error
The strangeness of Japan's decision to start openly hunting whales
New MIT report reveals energy costs of AI tools like ChatGPT
TikTok to give US merchants big discounts during Black Friday · TechNode
接受PR>=1、BR>=1,流量相当,内容相关类链接。